Horror
Trailer Analysis
Name of film: Cloverfield Year Released: 2008
Genre of trailer: Thriller, Sci-fi Your mark: 8/10
The trailer starts off at a surprise party for a guy who is
leaving town. Everything is going well until a noise hits and shakes the
building causing a power cut and everybody to go outside to see what’s going
on. This is when rocks come from the sky smashing into the building causing
everybody to evacuate.
This is a scene trailer which I think works well as it grabs
the audience’s attention make them think what will happen after this scene. The
handheld camera is a good affect as it makes it seem more like real life so the
audience can relate to it. What they do in this trailer is not show the monster
causing all this damage which again is good as it makes the audience want to
see the film just to find out what the monster look like. At the end of the
trailer the camera is on a guy who says “tonight’s going to be the best night
ever” talking about the party but the trailer implies that it’s talking about
the disaster that is going to happen that night.
Because this is a scene trailer you don’t get a lot of the
story or know what the film is really about. This type of trailer is going to
be the one I use because I think it gives a better affect not letting the
audience know too much about the film as I think it will make them want to see
it more if you put enough information in it so people watch the trailer like it
but not know too much of the film making them want to watch it.
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